Painting lead generation
Painting leads that come straight to you.
Marketplace requests are often shared with several painters. Calls from your own Google profile, your site, and a phone that answers itself come straight to you, and they build on each other.
Book a call →Owned channels
Five sources that keep working.
In the order we set them up. The first four are Phase 1. The last one is Phase 2.
- 01
- Google Business Profile
- The map pack is where local painting searches end up. A complete profile with your service area, real job photos, and weekly review requests is the lead source that keeps paying after you stop working on it.
- 02
- A site that books, not just informs
- Click-to-call on mobile, an estimate request that lands in the CRM, and recent exterior and interior jobs above the fold. Homeowners decide in about two minutes; the site has to make the decision easy.
- 03
- Missed-call text-back
- Every call you cannot take gets a text in seconds: sorry we missed you, interior or exterior, here is an estimate slot. It turns the calls you already get into booked walkthroughs.
- 04
- Review requests after every job
- A text after the final coat with a direct link. Reviews raise the profile, and the profile brings the next lead. Nothing to remember; the CRM sends it.
- 05
- Neighborhood ads
- Once the above is in place, Facebook and Instagram ads aimed at the streets you already work. Before-and-after photos of a house nearby outperform anything generic.
Marketplaces vs. your own pipeline
Angi, HomeAdvisor, and Thumbtack, compared with your own pipeline.
| Marketplaces | Your own pipeline | |
|---|---|---|
| Who else hears about the job | Often several other painters | Nobody. The homeowner came to you. |
| What it costs | A fee per request, win or lose | Nothing extra per call |
| What stays with you | Requests stop when the spend stops | The profile, the reviews, the site, the list |
| Reply speed | The first reply usually wins | Automatic, in seconds |
| Fit | Whoever filled in a form, anywhere in the radius | Your neighborhoods, your kind of job |
Marketplaces have their place, especially in a slow week. They work best alongside a pipeline you own, because the profile, reviews, and site stay with you.
Timing
Exterior season is short. Build the pipeline before it opens.
Along the Front Range, exterior work runs from late spring to the first freeze. Homeowners start asking in March. A profile with reviews and a site with last year's exteriors, live by February, books the spring. Starting in May books the fall.
Winter is for interiors, cabinets, and getting the foundation in. That is when we like to start.
Get homeowners to call you first: building a pipeline you own
Where painting work comes from when you build your own pipeline: Google Business Profile, reviews, a site that books, text-back, and neighborhood ads.
Why your painting marketing isn't working (and the 5-step fix)
Five strategies, in order, for a painting company that wants a full calendar: answer every call, show the work, own the map pack, follow up, then advertise.
Next step